PCP
EASY MONEY.
INSIGHT
Making a claim is an easy way to make money without any hassle. It takes just 60 seconds online.
THE IDEA
The Bank Heist - through a mock scenario of a bank robbery plan, we create the narrative of desperation to make money. Setting up our brand pay-off ‘There are easier ways to make money’
CREDITS
Creative Director: Andy Roberts
DOP & Grade: Mike Brookes
Director & Editor: Tiago Martins
Creative: Stu Miller
Creative: Charlotte Curnick
Social: Katie Robertson
Social: Kirsten Elrick
Producer: Sarah Tracey
Agency: Out For Blood
