Myprotein Rebrand launch campaign 2018

THE BRIEF

Launch the new Myprotein global rebrand across site, social and paid social channels in 2018. Shift the brand from being a discount driven proposition to portray our more premium offering of high quality supplements.

THE IDEA

We created distinctive looks and messaging for each sub category using colour, movement and messaging to target specific active consumers, all while feeling consistent with the new brand direction.

We stripped back the noise of specific sporting locations to focus in on the power of our nutrition products and how they fuel our tribe of athletes, no matter their goal.