The brief to Four23 from Footlocker and Adidas Originals, was to drive footfall to their high street stores across Europe through an innovative event. Our solution was to create a team of famous graffiti artists that would embark on a road trip across Europe, visiting store locations on specific dates. The Tag Team would customise consumers shoes bought in-store, giving them an exclusive, one of kind product. The tour was communicated via social media and in-store POS.
Role: Concept Creation, Art Direction