Creative Direction by Andy Roberts
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MYPROTEIN - DEAL GURU

 
 

INSIGHT

Black Friday Is the most chaotic sales period of the year and can make consumers feel overwhelmed.

THE IDEA

Calm in the chaos. We personified this by creating our very own oracle of offers - the Myprotein Deal Guru - bringing chill to the most chaotic situations.

CREDITS

Creative Director: Andy Roberts
Creative Lead: James Farndale
Senior Creative: Phelim White
Director: Markus Meedt
DOP: James Killeen
Producer: Emma Weaver
Producer: Sean Waring
VFX: Adam Johnson
VFX: Stephen Townsend
Editor: Lee Doughty
Colour: Dan Moran

CLOUDS

 

GYM

 

KITCHEN

 

BATH

 

VACATION