INSIGHT
Black Friday Is the most chaotic sales period of the year and can make consumers feel overwhelmed.
THE IDEA
Calm in the chaos. We personified this by creating our very own oracle of offers - the Myprotein Deal Guru - bringing chill to the most chaotic situations.
CREDITS
Creative Director: Andy Roberts
Creative Lead: James Farndale
Senior Creative: Phelim White
Director: Markus Meedt
DOP: James Killeen
Producer: Emma Weaver
Producer: Sean Waring
VFX: Adam Johnson
VFX: Stephen Townsend
Editor: Lee Doughty
Colour: Dan Moran