MYPROTEIN
FOREVER FIT
INSIGHT
While every other brand in the category is talking about the same ‘New Year, New You’ message at the start of the year, position MyProtein as the brand for life.
THE IDEA
We tapped into the mindset of our athletes/consumers and the brand - both sharing the same spirit. The importance of our physical and mental wellbeing is Forever. Showcasing each individuals personal mindset to inspire and fuel our audience. We are Myprotein, we are Forever fit.
CREDITS
Creative Director: Andy Roberts
DOP: James Killeen
Photography: Ryan Edy
Creative Lead: Mat Thornton
Producer: Ste Delahunty
