MYPROTEIN G.O.A.T. Black Friday

THE BRIEF

Create cut through, social first, Black Friday campaign that stands apart from the competition and our own always on sale. Targeting the Gen-Z audience and Celebrate our best ever Black Friday sale.

THE IDEA

The G.O.A.T. Black Friday. Our Greatest Of All Time sale. G.O.A.T is a well known term used by our target audience and was born from the world of sports culture.

To stop consumers in their tracks, we created a series of paid and organic social videos feating our real GOAT vs the GOAT of UFC, Israel Adesanya. This included a trash talking press conference, A stat off and show stopping ring walk.

Nobody beats the GOAT.