Teva - #Laugh4Lungs

Our #Laugh4Lungs campaign harnessed the power of laughter to promote global awareness of chronic obstructive pulmonary disease (COPD). The campaign reached over 8.5 million social media profiles through laughter-inducing posts shared by users. Not only did it spread positivity, but also successfully raised COPD awareness and charitable donations for this fatal lung disease.
Role: Concept Creation, Creative direction